Apple’s Siri Set to Benefit from Generative AI #

Apple is looking to integrate generative AI into its iPhone lineup in order to compete with rivals such as Google and Samsung. By partnering with OpenAI, Apple aims to enhance the capabilities of Siri, its virtual assistant. The incorporation of generative AI could revolutionize interaction and personalization on iPhones. Additionally, the introduction of an AI-powered iPhone could entice users to upgrade their devices. Experts believe that the integration of OpenAI’s ChatGPT-4o model could catapult Siri’s functionalities forward, making it a more advanced feature. Other tasks that could be improved through generative AI include email summarization and online purchase returns.